Chapter 7 – Succeeding when you’re smaller
The example of Bénéteau against Jeanneau
Click here to access the Chapters 8 (exit strategy) and 9 (LBO) (reserved for subscribers)
or Click here to directly access the Chapter 10 (BCG Matrix).
Chapter 7 – Succeeding when you’re smaller
The example of Bénéteau against Jeanneau
Click here to access the Chapters 8 (exit strategy) and 9 (LBO) (reserved for subscribers)
or Click here to directly access the Chapter 10 (BCG Matrix).